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Climate Claims Policy (anti-greenwashing)

Version 1.0 · Template — have it reviewed by your legal counsel before launch.

Aligned with the Consumer Protection Act 2019 and CCPA guidelines on misleading environmental claims:

  • Buyers may claim "offset X tCO₂e via retirement of credits [serials] on [registry]" — not "carbon neutral" without an independently verified footprint.
  • Pre-issuance estimates shown to volunteers are labelled as estimates; only issued credits are sold.
  • Each listing discloses standard, methodology, vintage, verifier and serials.
  • Retirement certificates and invoices are the evidence for any public claim.